This September, London florist Todich Floral Design wowed the crowds and press at the National Wedding Show with a stunning, original floral dress on an antique mannequin. Here, and in advance of the February 2014 show, founder Zlatko “Tod” Todic shares his top five wedding tips for 2014.
Following the success of their floral dress, the team at Todich Floral Design is excited and honoured to be creating a fabulous display for one of the main front entrances at the February show and will also have a stand right at the front of the hall.
Tod says, “We were overwhelmed by the response to our dress in September and can’t wait to get started on next year’s designs. We already have some great ideas in mind and are looking forward to chatting with and inspiring next year’s brides-to-be on our stand. In the meantime, here are our top tips for brides in 2014.”
1. Don’t feel under pressure to come armed with a brief; Many brides worry they have to come to the florist armed with a whole bunch of ideas, but this really isn’t the case. Of course it’s absolutely fine if you do, but don’t feel bad if you have absolutely no clue about what kind, or style of flowers you want. A good florist should be able to advise you on this based on conversations about your personality, style and taste.
2. It’s not all about ‘arrangements’; Wedding flowers are much more varied now than they used to be, and you don’t have to stick to traditional style table arrangements and pew ends in floral foam. Single stems of one or more flower types in multiple vases can look equally as impactful when artistically styled and can be great if you’re on a tight budget too. Plus things like candleabras, crates, milk bottles, watering cans, urns and a huge variety of different shaped vases are available too.
3. Don’t be daunted by ‘DIY’; There is a huge trend towards brides taking a DIY approach now and making everything from seat backs to flowers, but this can seem like a huge and daunting task. However, you don’t need to do absolutely everything in order to incorporate this approach. For flowers, how about simply sourcing your own containers for tables, or accessories for your bouquet? This is an easy way to integrate DIY, plus add lovely personal touches without too much work.
4. Like the ‘vintage’ theme but feel it’s overdone? Many brides have opted for the vintage style in recent years, but if you feel like birdcages, jam jars, teapots, hemp and string are a bit twee and overdone, how about taking inspiration from one of the biggest films of the last year, the Great Gatsby, instead. Set in an era of extravagant parties, decadent lifestyles and art deco design, this provides the basis for a theme that is more opulent and elegant than rustic and quaint.
5. Don’t shy away from contrasts and brights; when people think of wedding flowers they mainly think of pastels, or a palette of similar tints, tones and hues, but bright, contrasting colours create a striking impact and are bang on trend. Yellows and oranges give a great contrast to purples and also equally offset bright blues. Reds and greens and hot or pale pinks and pistachio are a fantastic option too, as are violets and lavendars combined with limes, bright and darker greens. Or for those who are really brave the whole colour spectrum can be combined.
Todich Floral Design will be on stand G101 at The National Wedding Show from 21-23 February 2014.