I don’t very often wear heels, my lifestyle is more wellies for walking the Lilguys and slippers around the house, however I lust after Aruna Seth shoes! The Farfalla has long been a favourite of mine and one day I will own a pair……..
Footwear designer Aruna Seth launched her first collection under her own name in 2009 during Milan Fashion Week. Collaborating with the best artisans Venice Italy, craftsmanship is empathized in the collection.
Aruna is the lead designer behind the brand, inspired to create shoes by the glamour of the Red Carpet. Design and fashion led by Paris, London and NYC fashion weeks. With a long admiration of fashion labels Valentino, Blumarine and Roland Mouret, the Aruna Seth brand is dedicated to be timeless and classic.
Aruna Seth studied shoe design at London College of Fashion and was brought up by a family who own a shoe company established for over 50 years in the shoe industry. Brought up surrounded by designers and fabrics. Visiting shoe factories alongside her father, Aruna Seth gained an inherent understanding of the complexities involved in the manufacture process of shoes from a young age.
A talented designer, Aruna Seth oversees a design from idea, initial drawing, last and manufacture. A design team behind her pride on being fashion shoe design innovators. Swarovski crystals are used in inventive forms and shapes. Fashion trade shows across the globe are visited across to source quality materials and the ‘new’ which is evident in the new Aruna Seth ‘Candy’ metallic Swarovski heel. The Aruna Seth brand is strongly defined from other designer labels due to the ‘comfort’ factor. Patented technology means each shoe is lined with a special plush padding in the sole. Designer 6-inch heels can be worn by a devoted Fashionista with ease and style.
The designs have received admiration in Vogue, Tatler and ELLE. Celebrities walk the Red Carpets in the Aruna Seth’s fashion led designs. Aruna Seth won Best Shoe Designer Newcomer at the Footwear Fashion Awards 2013. Aruna Seth has a strong understanding of the silhouette of a women’s foot.
A standalone Aruna Seth showroom is based in Belgravia London. The Aruna Seth label is stocked Worldwide, Harrods London, NYC, Hong Kong, Milan, Paris and Moscow. The brand has a cult worldwide following from fashion shoe collectors. The iconic signature styles of the collection are known as Venus, Candy, Cerise and Butterfly.